Why We Ride is a feature length documentary about the passion of motorcycling. It is a story about who we are. Individuals with a desire to dream, discover, and explore. Seeking a life outside our daily confinements and sharing those moments together. It’s a story about the journey, not the destination.


Motorcycles represent the milestones of our lives. From a kid’s dream come true to a retiree’s return to freedom. From a family riding together on the sand dunes, to hundreds of choppers carving through the canyons – the bond is the same. It’s about the passion of the riders and the soul of their machines.





STEP 1 – Select and purchase the package that best fits your dealership.

STEP 2 – Our team will find an available theater in your area and confirm dates that match your needs.

STEP 3 – Start your marketing campaign and get ready for your screening. A best practices guide will be emailed to you.




Q: Why is this sponsorship program being offered?

A: Because we wanted to take a grass-roots and community orientated approach to distributing this film. Rather than hand it off to a traditional film distributor and walk away (which is how distribution for independent films is typically handled), we want to partner with motorcycle dealerships, riding groups and other organizations that are in the local communities to help us roll out this film to audiences everywhere.

Q: Why is there a sponsorship fee to get this film in theaters?

A: The sponsorship fee is to cover the costs associated with us booking a local theater and administering all the support services so that the showing is turn-key and as effortless as possible.

Q: Are tickets included in these sponsorships?

A: Yes. On average there are 100 tickets included in these sponsorships for the sponsoring dealer or organization to hand out and disperse as they please. The exact number of tickets will fluctuate depending on theater size, location and date of screening. The rest of the tickets for the showing are then made available for public purchase.

Q: Can the sponsor do a private screening?

A: Yes. Please contact us for that pricing.

Q: In what type of movie theaters can Why We Ride be shown?

A: Almost every type of theater. We have a team in place to handle the logistics of reaching out to the theater and arranging a date that works for everyone. Please note most theaters need a 4-8 week lead time to program a film into their schedule.

Q: What are the marketing assets available to help the sponsor promote their screening?

A: Depending on the package chosen below, there is a wide array of resources to help the sponsor promote their screening from logos and imagery for email campaigns to movie posters and other marketing materials. We want this screening to be an amazing experience for both the sponsor and the audience and we are committed to helping in every way we can.

Q: Who financed or sponsored the production of this film?

A: The film was independently financed and no sponsorships were allowed by any group or company in the motorcycle industry during its production. This was to ensure the creative integrity of the documentary and that there would be no favoritism given to any one group.


Your Name (required)

Dealership/Organization Name (required)

Title (required)

Your Email (required)

Your Phone # (required)

City (required)

Zip Code

Preferred Screening Date (required)

The following are some of the notable companies and organizations that have assisted us during the year long production of this film. By coming on board as a theatrical screenings sponsor, you are helping us take this inspiring film to audiences everywhere.


  • screenings-image

    Fill in your information by clicking below to receive more information about our Dealership and Organization Sponsorship Screenings Program.